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Amir, the founder

Negm, Amir R.

Entrepreneur, Innovator, Polo Player, Poet in Arabic and Cigar Smoker


Born on 25th January 1984, Amir grew up in a middle-class home in Alexandria, Egypt, surrounded by beautiful family friends and childhood mates —but the first thing his friends and family will tell you is that he’s never forgotten where he came from or who he’s been fighting for.


His father, Ahmed R. Negm, was an engineering manager, trading expnservation consultant, UN roger, activist, and volunteer over 38 years of public work.

Amir's mother, Sally, was a first-class housewife and an amazing mother although, she served as a custom evaluation expert, custom evaluation department deputy general manager, then an undersecretary of the Egyptian ministry of finance.

Glimpses of his life



​Amir has graduated from Alexandria University in 2006 with a bachelor degree in Mechanical Engineering. Afterwards, he obtained several post-graduate degrees in various fields including business management and Data engineering.

He says, "I have taught myself business, I have learnt it the very hard way, and I am still learning. Don't be surprised! I am not a skilled business person; I am a hard worker. My risk-taking nature put me in ups and downs situations, and I was never shy asking others for a hand, and I never hesitate to help others too. Asking friends, family or colleagues can be a useful way to exchange experience and to learn a lot about life, and remember, a friend in need is a friend indeed.

I am passionate about what I do, and this passion led me to challenge myself daily and to learn new skills that helped me to do better work. I am ambitious and driven. I thrive on challenge and constantly set goals for myself, so I have something to strive toward. I’m not comfortable with settling, and I’m always looking for an opportunity to do better and to achieve greatness".


Amir is a husband of Jailane Eltabaa, an Interior Designer and a father of 2 girls, Ritaj and Lareine. He has always described his family as his backbone, life supporters and only motive to move forward.



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